Since Cleopatra, mineral makeup has been around for centuries. Ancient Grecians used pigmented minerals as their eye, lip, and face makeup. But only in the last few years has mineral makeup become a hot topic in the world of cosmetics. Personally speaking, I think the rising for mineral makeup in recent years has a lot to do with their marketing strategies in social media. I am sure that a lot of you may have heard the “swirl, tap, buff” technique from BareMinerals, or how pure, soothing and nourishing mineral makeups are from all sorts of media outlets. But are these claims really true? Makeup artist Candace Thomson answered some of my questions about mineral makeup.
1. What is mineral makeup?
Traditional mineral makeup does not contain any synthetic ingredients. It is made only of finely ground natural minerals found on earth. Mineral foundation especially, is often considered as pure and soothing for the skin because it eliminates preservatives, fragrances, and other irritants.
2. What are the pros and cons of mineral makeup?
Pros: Mineral makeup is less intensive than traditional makeup, because it contains less or no harsh chemical irritants. So a lot of people with sensitive skin opt to choose mineral foundations for their faces. Also, because of the special formulations (titanium dioxide and zinc dioxide) in mineral makeup, it provides certain degree of sun production. The natural yet glowy finish it provides is another reason why people like to use mineral foundation.
Cons: Some people can have severe allergy reactions to the minerals used in the product. The mineral particles in the product can also clog pores, which can cause white heads and other skin irritations.
3. What type of skin is best suited for mineral makeup?
People with sensitive and normal skin in general are best suited for using mineral makeup. People with oily skin should try to avoid mineral makeup because the particles in the product may make oily skin appear oilier.
4. What is your favorite brand for mineral makeup?
Korres. The reason I like this brand for mineral makeup is that the ingredients in their products are derived from natural sources.
About Candace Thomson:
Time in the makeup industry: 10 months
Favorite makeup look: smoky, cat eye
Favorite makeup brand: Urban Decay